LONDON – McDonald’s has pulled a British television ad that was accused of using child bereavement to sell fast food.
The ad shows a boy talking to his mother about his late father and wondering what they had in common. They go to a McDonald’s where the boy orders a Filet-o-Fish and the mother says, “That was your dad’s favourite too.”
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Bereavement charity Grief Encounter said it had received “countless calls” complaining about the ad and called it insensitive.
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McDonald’s said it had not meant to upset anyone, but “wanted to highlight the role McDonald’s has played in our customers’ everyday lives — both in good and difficult times.”
McDonald’s said Tuesday it was withdrawing the ad and would “review our creative process to ensure this situation never occurs again.”
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