PARIS – Iconic fashion designer Karl Lagerfeld, who’s behind the elite labels Chanel and Fendi, is launching a more affordable line of streetwear aimed at the “everyday yet still fashion-conscious audience.”
The label Karl will launch next spring with women’s ready-to-wear, the brand said in a statement Monday. A men’s line and accessories are to follow.
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The statement quoted Christian Stahl, a managing partner at Apex – a private equity group and top Lagerfeld shareholder – as saying the ponytailed designer “is essentially a global brand” all by himself.
Lagerfeld shot to fame as the designer for high-end Paris fashion houses Chloe and Chanel, but his recent collaboration with high street brands like H&M and Macy’s have made him a top-tier celebrity.
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